Lacey Davidson: 0:00

You'd have to keep your employees happy, because that's who takes care of your people. And customers are going to tell people that you have a good experience, customer

Rick Denton: 0:07

experience, wisdom, a dash of travel talk. We've been clear for takeoff. The best meals are served outside and require passport. Welcome back. CX, passport travelers. Today it gets yummy, as we have the chance to talk with Lacey Davidson, Human Resources Manager at JumBurrito, thank you again to isolved for sponsoring this CX passport episode. JumBurrito serves authentic fresh Mexican food throughout West Texas, with six locations in two cities and a tortilla and sauce factory. Stay pretty busy family owned and operated for over 40 years, JumBurrito treats all their employees as if they're a part of that family. Okay, we've heard companies say that and use that phrase before, but there's something to the jumbo Rito story that rang true with me. One thing that stood out to me is the fact that this is a local brand. Employee experience isn't just for the national and global players. It's real for all company sizes. In fact, there's probably a lesson for all of those national and global players in this jumb burrito story. I haven't had the chance to experience jumbrido yet. I can assure you, though, that on the next road trip with my daughter, bringing her home for Christmas from the University of Arizona to our home in Frisco, Texas. There will be a stop at jumbo Rito in Midland, Texas, and hopefully that'll give me a chance to meet today's guest in person as well. Lacey, welcome to CX passport.

Lacey Davidson: 1:36

Hi. Thanks for having me. Yeah, I

Rick Denton: 1:38

am, and I know we talked about that over email before, but I'm sincere. I plan to stop in there and get a burrito. I don't care what time we're rolling through Midland, we're going to get one. Say yesterday

Lacey Davidson: 1:48

that that I had this podcast today, and I told him, I was like, Well, if he comes, I told him to call me so we can meet him for lunch, or at least I'll go meet him. Well, when

Rick Denton: 1:59

you're talking about a tortilla factor and a sauce factor, you've got everything that I love. So I cannot wait for this, but I imagine the listener viewer does not want to hear about my hunger, so let's just get into the show today.

Lacey Davidson: 2:08

Everybody else hungry?

Rick Denton: 2:10

Oh, I like that. Everybody fly right at Southwest. Another airlines drop right into Midland. So there's your path to get there. So we talked about Midland, Texas. This is a local business, so most of the CX passport travelers don't know much about jambarita, so tell me a little bit about the brand and your role there.

Lacey Davidson: 2:27

I joined 13 years ago, HR manager, payroll office manager kind of thing. It's a small office, but December, we're actually celebrating our 45th anniversary, which has been around a while. The owners were, I believe, engaged at the time, and instead of using their$2,000 to put a down payment on a house, they went to the bank and got a loan to buy this little building that used to be a pharmacy on the east side of town, and started jam burrito. And it's just grown from there. We have, like you said, six restaurant locations. The tortilla factory was actually in that little building for probably till about 20 years ago, until he bought a bigger property. And that's one of my favorite places, because you walk in and you just smell tortillas and jalapenos a little bit for our green chili sauce that we make. But my gosh, it's your if you do come, I might even, if it's early enough, try to get you a tour of the tortilla factory. Yeah, you're like, you're actually shows where I like, on the Science Channel, where it shows you how things get made, like the food ones and stuff on Food Network. So you get to just watch the tortillas be made on this big, long conveyor belt there.

Rick Denton: 3:44

It gives me a little I want to get back to, you know, your role and your experience there, but it reminds me of when I was a kid growing up in Austin, when I'm talking about, like early elementary school, first grade, second grade, third grade. Those kind of years there was a butter crust bread bakery in on Airport Boulevard in Austin. And my Austin and Texas listeners will certainly remember, you would drive by there and that smell of baked bread would be so awesome. And when the when you knew it was field trip tour day two, buttercrest Bakery, it was so exciting. So I imagine that, if y'all are hooking up with the the Midland schools there, that I imagine the tortilla factory tour is one of the best

Lacey Davidson: 4:20

we haven't started anything like that. I think they should. I'm like, there you go. Get more like people that would want to work for us even more fast, you know. So

Rick Denton: 4:29

tell me I'm guilty. Listeners, I'm sorry. It's my fault. But Lacey, tell me a little bit more about your role there, and what you're doing there in that no, not sorry. It's me. I'm the host. I'm driving us this way down food path.

Lacey Davidson: 4:42

Like I said, I've been with the company a little over 13 years, just we did payroll in house, so I was that person, and it's a small office, so I do wear a lot of hats. It's only me and another part time person, but we have the right software in place where. Everything's just kind of streamlined. When I started here, it was me and two other full time women that worked in the office. Now it's me and another part time person. So it's like we split that later in half with not just isoft, but other like stuff at the restaurants, software for them, software for our accounting. A lot of things switched in the last 13 years.

Rick Denton: 5:22

Hey there, CX Passport travelers. I want to let you know about CX Passport Live. CX Passport Live helps brands amplify their event's impact with the power of live in-person, podcasting. Brands partner with CX Passport Live at their on-site event to help excite attendees, reward high value customers and convert potential customers. Bring a new level of energy and excitement to your event and amplify your brand's impact with CX Passport Live. Learn more at cxpassportlive.com Now back to the show. So you mentioned that, so you put an eye solved the sponsor for the episode. And there was a period of time before there was pre I solved, and then there was, you know, when it was there, what was it when you were there? You realized that getting that process stabilized, that it was going to be not just important to the efficiency of the office, but important to the employee experience.

Lacey Davidson: 6:18

Well, we decided we need outside help. When the ACA compliance came around, we had enough employees that it would require us to offer insurance for our full time employees, and went to a couple of, you know, seminars and watched things online. And I was like, This is too much for me. I don't have this as a background. I kind of fell into it, right? And so I'm like, this is a big task. And so we made that decision to go outsourcing payroll, and we talked to a few different companies, and I saw just had what we needed. It worked out better for me because it took some time off my desk, but it also gave the employees a lot more virtual access, like they could see their paychecks online. They could get direct deposit immediately, all these things. So whoever we went with, we wanted this, this, this and this, and I saw have the best so plan.

Rick Denton: 7:12

You did that, and that's awesome. You You said that, you know, things were better for you. You started to mention they're better for the employees as well. Because, and I've talked with some other folks about, you know, optimizing the HR world, and a lot of time that software is makes the HR person's role better. This is the case, though, it extends into the employee experience. And there's some stories that you have shared with me about, you know, people really had their eyes open once they had access to some of this information. Well,

Lacey Davidson: 7:39

not only like, okay, so we did payroll in house. I was cutting checks on Wednesday Jose, signing them and stuffing them in bags and getting them to employees. On Friday mornings, we have people wanting to go on lunch break right then, or on their break to take their paychecks to the bank, right and I'm like, well, we need something better than that. So that's why we did the direct deposit. But then we also wanted all the other benefits of that. So they could look at their yearly hours. They could see how much we I have one person that is help, that helps us out, he's on disability, and he can't make over a certain amount per year. So he can watch that on his app on his phone, and not just look at a paycheck stub. He can see it all. If he loses a paycheck stuff, he has access to it.

Rick Denton: 8:23

And this isn't just there's a story. It's either in the book that I read or you told me about it, that we're talking about it changing people's lives too, not just the simplicity and efficiency of having your your paycheck deposited and the like. There's people that suddenly realize, Wait, I'm actually more secure for the retirement stages of life. Oh, what was that story? Yeah,

Lacey Davidson: 8:45

our 401, K, we've had it since before I started chamber Ito, he's had a lot of benefits for our employees, soft benefits, hard benefits. And one of them's been 401, K and matching. And of course, you want to be better for the environment, like go paperless and stuff. But we have a lot of English as their second language employees. We have a lot of 16 year olds. We have a wide range of employees. So they're in this 401 K program. They signed up for it. They know they're putting money in their check, out of their check into it. They know Jose is matching it, but they don't know what they've got because they don't have access to the website. They don't have a computer at home. The website's now maybe not as mobile friendly as they need it to be, or they just didn't think about it, right? And so we talked to them and see if they could do paper statements for us quarterly. And now our employees are getting those paper statements and seeing, Oh, I've got $5,000 already saved. And Jose's matched $5,000 I've got$10,000 in a 401, K, 401, K account that I started three years ago, or whatever it was.

Rick Denton: 9:51

And think about, I love that, that thought of not having any realization that there's anything in there, and suddenly, oh, wait, yeah, 10k save. Way, this

Lacey Davidson: 10:00

is a big deal, yes, because I have employees that, I mean, it's a part time a lot of people think restaurants or especially quick service industry. It's, oh, a part time throwaway job. I had it at 16. Now, I've got people that have been here for I've got one lady in Odessa that's been with us for over 30 years. Wow, she's one of the cooks in the kitchen, and she's one of the, you know, trainers that they work over there, and they look at that lady as a mentor. So, but a lot of our even, I've had my 16 year olds that come in and they stick around with us because we offer tuition reimbursement. So there's a lot of other things that I try to get my people. And I'm, I don't do it Jose does it Jose and Diane, but I'm like, Hey, this is what we offer. Stick around with me. You know,

Rick Denton: 10:43

you know you have, you've, I don't even think you realize it. You've said something that I think, I hope listeners are hearing this as well. You've referred to Jose, Jose and Diane. It's, it shows the small, the family, the the the relationship element that exists inside of this business, and that's some of the lessons. You know, a national and a global player, I don't know that the head of HR is necessarily referring to the owners of the company by their first name. They might not even know who that is, given the the levels that might exist. Let's, let's talk about because we've got the tool in place now, right? It's there, but purchasing and just the technology of implementing it is one thing, but getting buy in for that, that's a lot of change, especially when we're talking about a small company, when we're talking about a relationship company, when we're talking about decades of experience. How did you go from that purchasing of a tool to getting that buy in for using it and then actually seeing business results that you'd hope to gain from this? Well,

Lacey Davidson: 11:42

like I said, I'm just here, and I will submit something to them. And it's like, okay, here we're going to do this. We knew we had to do it. I told them, I can't handle this. And so when we went with, I solved and went, or we went looking for other things, and came with, I solved. That was the main thing is, what can it do for us? And then what can do for our employees? Saves time, like I said, it's a little office. It took so much work off of my desk. Can

Rick Denton: 12:12

we spend more time with the employee? And what? Because you said, you know, they get more access. Why does that matter to them? I know it sounds like just an easy sort of, oh, okay, it matters to them. But why? What does that do to them when they're seeing this information available to them?

Lacey Davidson: 12:27

Well, like, like I said earlier, too, they're not running off to go cash a check. They're not running off to go put a check in the bank. It's direct deposit. They have that. And then with the app, not only can Can they see that they can get their W twos at the end of the year. Electronically, it just downloads to their phone. It offers way more than we do, because we're such a small little company that we just want this, this and this, well, let's

Rick Denton: 12:51

okay. So this, we're talking about kind of the benefits, the offers, that sort of stuff outside of the isold world. You mentioned the benefits of 401, K, you've told me that there's even vacation, even for part time, employees, which surprised me, employee gifts. The reality, though, is jumb burrito is a business. It isn't just kindness plays here. This is their business reasons. Y'all are a for profit business. What are these tangible business results that you're seeing from focusing on employee experience.

Lacey Davidson: 13:22

The main they do that anyway, just because he helps the community. But I see it as a hiring tool. Also. I can't compete with chain restaurants, the big the big guys, you know, we are out here in the oil field, in the oil and gas industry, if you look online, there's like 650 what are they called rigs? And there's 400 and something in the Permian Basin. So we have like 80% of oil field workers, which means they get they. That's where the 18 year olds want to go, because that's where the money is. So I've got to find a way to attract the 16 year olds to jam burrito, whereas the other bigger restaurant chains can offer $15 an hour. I can't do $15 an hour, but I can do free employee meals. Where a lot of places you have to pay for your employee meal. You pay for half of it. We do tuition reimbursements. We do gifts at Christmas. We used to have a big Christmas party before COVID, the 401, K and the matching and the vacation. Like you mentioned, even if I start working at jumbrido, I'm 16 years old. The next year after my year anniversary comes up, I get a free week's vacation, like it's your average hours. I didn't have that at 17 years old,

Rick Denton: 14:39

I can assure you, I didn't have it at Simon David grocery store when I was bagging groceries at 16, that would have gave me any vacation. I'm

Lacey Davidson: 14:45

like, it's not, it's not a 40 hour vacation. It's the average of hours that you worked. And when I was in high school, that would have been about a 30 hour vacation for me, because I tried to work all that I could, but I didn't have a job that offered me a 17 year old vacation pay. You?

Rick Denton: 15:00

Are you seeing a stickiness to the employee? Not only, like, out in the community, is there the recognition amongst the 16 year maybe the word gets around the high school. Hey, Jim burrito, does this? Are you seeing that it's easier to hire, and are you seeing a stickiness to your talent because of these benefits that are being offered?

Lacey Davidson: 15:16

Yeah, and like I said, being out here, you could walk across the street and get another job. You don't. We don't have to, like, treat you with we had to, have to treat people with kid gloves if you get mad, but you want to give your employee the best experience, and then want to keep them so that's where all those soft benefits come in, and that's where, like, everybody says they're a family, but it's like, literally, we're ran by a family so and they're in the stores every day, like all of our employees know who Jose is. All of our employees know who Diane is. They walk in and it's like, oh, hi guys. So they know them. And we have our big Christmas party before COVID, and we walk, they would walk around and hang out and eat like dinner with them. So it's, it's a like, I said, it is a family thing, but that's what we have to do to make sure that we get those people to, first of all, apply. I need those soft benefits because I can't advertise $15 an hour. But then they come in and they get, they see, all the other stuff that we have to offer.

Rick Denton: 16:22

Lay Lacey, I love the family aspect of that. There's just something that makes me smile about that. And certainly, yes, I did not have that when I was bagging groceries, or even even when I was promoted to checker, I still did not get tapped into those, those benefits. So I can see how that would be an attractive thing. I want to stop down here. There's no first class lounges on the road between Arizona and here, between Midland and where I live, but we've had the chance to do some travel, and I know you have, I know I have, and it's gonna be nice to stop down the lounge. So we're gonna do that today. Join me here in the first class lounge. We'll move quickly and have a little bit of fun here. What is a dream travel location from your past? Um,

Lacey Davidson: 16:59

I just this June, went to the Bahamas with a family vacation, my three nephews, my brother and sister in law, my mom and dad. It Yeah, we stayed at a resort, and we didn't really go out too much because we have little ones, but it was just fun to be with family. And that was the most recent one. We had such amazing food, and, yeah, laid on the beach. And that was that for the for the last little bit, that's the best place I've gone so far. It

Rick Denton: 17:27

does sound nice, especially we talked about this, the timing of this, there's a big weather storm about to hit the Dallas area, and it's kind of getting nasty here. Yeah, sitting on a beach sounds kind of nice. I can see why. What about what's a dream travel location you've not been to yet. I

Lacey Davidson: 17:44

haven't done a lot of international travel besides that. And the port, oh, again, Puerto Rico isn't even international. We went here too. But Ireland, I think I just, I love the moody weather. I love the greens. It's one of my favorite colors. But I don't know. I just, I like the, I like the, probably the romanticized version of Ireland, but I would love to see Ireland.

Rick Denton: 18:09

And listeners, if you're not able to see this, Lacey is wearing green today, and I don't think that that was planned. So I think there's a sincere love of green and a sincere hope to get to Ireland someday. Yes, I this is a question that, you know, when I'm asking somebody in the restaurant industry I don't know about, but, you know, I'm very curious, what is a favorite thing of yours to eat?

Lacey Davidson: 18:30

Um, I'm not saying it because I work for a Mexican food piece, but okay, like, even on my dating app, it says, must love Mexican food. Like, I will eat Mexican food four or five days a week, like it's breakfast, lunch and dinner, but, yeah, that's, that's my favorite thing, chips and queso, free, chips and salsa. Like you could preach a meal. Just make a meal at that. So I'm not saying that just because I work for one, but it really is my favorite. I'm

Rick Denton: 19:00

there's so many things in there, and I'm loving that that's on your dating profile. Mexican food. That is absolutely okay. Well, I don't know if this is going to make it on your dating app. What is something you were forced to eat growing up, but you hated as a kid?

Lacey Davidson: 19:14

Oh gosh, I didn't have a lot of that because my mom's not into vegetables, so she didn't force it on us too much. But my dad is he would, and I don't know why, but cauliflower was always the thing that he would try to make us eat. And I, to this day, don't like it unless it's, like, made into a crust of a pizza. But cauliflower is that one thing, and I'm just like, No, I and I love every other vegetable. Just can't do cauliflower. Hey,

Rick Denton: 19:42

we all have our love, our dislike. So it doesn't sound like it made it to the level of dating profile. But folks, if you, if you're looking, don't, don't show up at the door with a bouquet of cauliflower. Yeah, exactly lazy. It is. What say that?

Lacey Davidson: 19:58

Oh, broccoli. I'll take. Oh, I

Rick Denton: 20:00

thought you said coffee. Okay, it's awesome, lazy. It's time to leave the first class lounge. What is one item not including your phone and not including your passport that you will not leave home without? Um,

Lacey Davidson: 20:14

it's gotta be my earbuds or something I can listen to music and podcast with. I get really anxious in us, having to just sit somewhere and on my own, in my own head. So podcasts is what keeps me going, and so I have to have earbuds. I gotta have those, and my battery back up for my phone.

Rick Denton: 20:41

Well, AC, I'm certainly glad to hear that podcasts are important. I'm slightly biased towards that media, and so I'm glad that you are a podcast person. Yeah,

Lacey Davidson: 20:49

I've been telling my family, I'm like, I don't know when it comes out, but I'm gonna send it to y'all.

Rick Denton: 20:56

That's awesome. So we've been talking about employee experience, and I want to know a little bit about customer experience. How have you seen the jam burrito employee experience directly influence the delivery of customer experience? Well,

Lacey Davidson: 21:12

I think if you have a bad day, you're going to reflect that into everything. So we got to have our employees happy, and otherwise you're going to run into, you know, anybody has a bad day, but, yeah, you just gotta make sure your employees are happy so that they can push that, even if it is just like, hey, how's it going? How was your day? Just to somebody that they wouldn't even talk to, whether it's in the store or outside the store. But you just have to keep your employees happy, because that's who takes care of your people, and those are the ones that's going to you know, customers are going to tell people that you have a good experience. They're going to only tell one person and they have a bad experience. They're going to sell 10 that's the old like retail and customer service role. So make sure your employees are happy, and they'll make sure your customers are happy. Okay, so along with

Rick Denton: 21:59

creating the environment, and we talked about that, the first part of show is all about though the first part of show is all about creating that environment. Are there elements that jambarita is doing to help either equip or train or even maybe just hire for that spirit of customer service, customer experience? How does that play out at jamarito?

Lacey Davidson: 22:16

But we've had a lot of experience doing that just because we've been around so long, but we just like, we want to hire the best people that sometimes slim pickings. You also just want to make sure your employees are knowledgeable about all of your products and all of your services, and then that will go through to your customers. We just switched to our like, we just switched to our reward program around the beginning of the year. So we had to make sure that our employees were trained on that and knew exactly what was going on, because our customers have had this other reward program for so long, and they're so used to it, and a lot of things are changing, that if I walk in and I'm like, Hey, where's my this reward and the cashier is like, I don't know. That doesn't look good on us. So we want to make sure our cashiers know everything they need to know before the customer walks in asking,

Rick Denton: 23:09

I am this was an unexpected turn. I didn't I didn't think that we'd be talking about this. But this is too important for me to pass up. That what you're describing is so vital, you're describing something in the small company, right? And we hear about it in the big companies all the time. My own daughter experienced this when she was working at a movie chain where rollouts of concepts and foods were introduced from headquarters and the front line had no idea what's going on. In fact, there was one time the daughter was she was at the counter, and the customer pointed over her head and said, Well, it's there on the menu. Turns around backwards and realize, oh, well, I didn't know that was here. So it may be theoretically easier inside the small company, but you still had to choose to do that. How did y'all become aware of just knowing, hey, we're doing this new thing. We've got to roll it out. What does that look like on your scale, so that those that are listening, that are on the larger scale can emulate that. How did y'all train and equip? Well,

Lacey Davidson: 24:08

like I said, the new just using the new reward program. It's something we had looked at, and it wasn't a new reward program to have a new reward program. We've had that forever. I think, as a locally owned company, it's crazy that we even had what we had, and now everybody has it. Like every restaurant has an app. We didn't have the app. We had a reward card, and now we have an app. So that's why that had to change, because we got a new website where you can order online, and we got an app where you can order online. So our employees needed to know all of that information first, and it connects to the reward program. They have to be able to explain that to the customer that I see, yeah, and you just we have a long development chain of this, and a lot of it's in the office, and then when it pushes out, it pushes out to our district manager, and then he pushes out to the store managers. They have store manager meetings, they have assistant manager meetings, and then we have sign. Niche. We have a marketing person in San Antonio that takes care of all that stuff. All of our employees see these huge signs. We have table tents, and then we also send out emails to our employee, to our customers, because we have their email from the reward program, right? This is changing, but the most important thing, yes, like you said, a customer comes in as like, Hey, what is this? And my employee looks at them like a deer in the headlights. That's, that's, that's on our end. We miss, right, right? So we have to make sure that doesn't happen.

Rick Denton: 25:33

And it sounds like you've got that structure in place that it doesn't, whether it's a cascade or the other communications that are there, Lacy, we're coming near the end of time here for our conversation together. It makes me a little bit of sad, but it does mean that I'm at least that many more minutes closer to finally enjoying the gem burrito. Yes, I want to talk about this, this local brand aspect of this, which, again, I'm committing to coming there in the next road trip. Do you think that customer experience carries a different weight for local brands as compared to national or global ones

Lacey Davidson: 26:03

for us, definitely, but I think so. Just because you see, you could see that owner of any restaurant or any little like retail shop or chain, a little chain in the area, you could see them at the grocery store. You could see them eating at a different restaurant. Jose was on the city council. He was, uh, has president of T ABC at the state of Texas, and so he has a lot of community development, um, water board, things like that. And so everybody knows him. So I think you have to, like, step that up just a little bit, because they could literally walk in this office. We people know where we are. Our corporate address is on the website. They walk in, it's like, Hey, knock, knock, I want to talk to Jose. Somebody messed up my order like they can and have literally done that. So to make sure things like that don't happen, we have to be good at the front line, and that's our restaurants. But yeah, having a local I like that in a known person, right? Like I said, people know who he is. Like, they'll be like, Hey, I used to work he or Jose and I have known each other for 20 years. I'm going to tell him that this didn't work for me. Like, okay, hold

Rick Denton: 27:15

on, boy, that is an that's a next level. You know, you hear about people complaining to the CEO of AT and T or something like that. No, this is Hey, no, I

Lacey Davidson: 27:23

gonna read that email. No, he's got family in this area, so if something's wrong, like they tell the sister, and then the sister tells Jose, and then we get to hear so it's very important to us, because He is that connected, but he is that available, and that's the way we like it, because he's a local business person, right? He wants to be available, but you don't want it to be for a bad reason.

Rick Denton: 27:51

No, I would not think that that definitely takes the you know, sort of well, that phrase that was out there, founder mode, which I wasn't a fan of, but the idea of still being connected all the way down to exactly what is happening at the front line.

Lacey Davidson: 28:04

How does a boss like he's in there, he will be behind the counter some days, and they're like, why is he working here? Well, it's

Rick Denton: 28:10

probably real hard for him to be undercover, is what I would imagine, undercover. How does that then relate to how Jim burrito engages with the community in general? Uh,

Lacey Davidson: 28:19

he's a this community has helped him and his family for the past 45 years. So he helps back. We always, of course, people are going to hit us up because for donations, first different school events or fundraisers. So we do, do? We do those things for people, for community, for organizations. We'll even just donate tortillas like there's a church here that does a big family festival thing, and they make their own whatever, but they always ask for tortillas to be donated. And so we've done that. We also just kicked off, or are about to kick off, our rewards. Give Back where every swipe of your reward card, which we don't have anymore. Every transaction with your reward card, he gives 50 cents back to the West Texas food bank. And we've done that for two decades, I think. And so it's like 15, $20,000 checks, because it's every single time they swipe their card, it's 50 cents to the West Texas Food Bank, which equals, I don't even know, tons of meals. I don't know how they Oh, yeah, they're amazing, amazing organizations and but like, we just help the community as much as

Rick Denton: 29:30

we can, yeah, well, and I think that that even extends into employee experience. I make an assumption here, but I would imagine that that also, if I'm an employee of jam burrito or a brand that is doing something like that, then I'm proud. I'm proud to have my name out there. I don't feeling Yeah, right. So the idea of, you know, if you see your sign on the little league baseball field, or you know that you sponsored that, that fundraiser at the church, or what that, or the West Texas Food Bank, there's some pride there. Lacey, this has been a lot of fun getting, getting to hear, I. It's nice to get that kind of local and small story, because it truly is inspirational and in many ways the better way of operating business than what we may see in the national and global players. So I've appreciated having you share your insights, your stories. I'm also glad that you have made it very clear that Mexican food is a must and a cauliflower is a knot, and so everybody listening, keep that in mind if you're heading heading to Midland, Lacey, it's been a great story. If others wanted to get to know more about that story, about you, your approach to employee experience, your experience with Jim burrito or the jam burrito brand in general. How can they learn more?

Lacey Davidson: 30:34

We have a website just jamrito.com you can order food if you're local. You have to pick it up in the store. But we do have you're not

Rick Denton: 30:43

shipping to Ireland,

Lacey Davidson: 30:44

not shipping to Ireland. I can't ship to Frisco. Actually, I have shipped burritos. That's a lie. I have shipped our stew meat avocado burritos all the way to Florida and Louisiana and North Carolina. Okay, folks, I have to freeze them first, so they're not like the best quality, but they're still amazing. My brother cooks them all the time.

Rick Denton: 31:04

I do believe this is a first for CX passport. Not only are you getting to know a little bit more about how to connect with lazy and learn the jumbo burrito brand, and I will get that link in the show notes. You could get an order if you're in the US of the stew meat avocado burrito. That sounds awesome. So there's your opportunity to get

Lacey Davidson: 31:21

one best seller. Well, I can be available, but you have, you have to pay for the shipping, so that,

Rick Denton: 31:29

well, I was not intending C's passport to be an advertisement for the food delivery. However, I don't mind here, because I might be taking a partaking of this myself. Lacey, I am so thankful that you were joining me here on CX passport. I'm also very thankful to isolve for sponsoring this episode. It's been a delight partnering with them, and I know you've enjoyed partnering with them as well. Lacey, thank you for being on CX passport. Yes, thank you. Thanks for joining us this week on CX Passport. If you liked today’s episode I have 3 quick next steps for you Click subscribe on the CX Passport youtube channel or your favorite podcast app Next leave a comment below the video or a review in your favorite podcast app so others can find and and enjoy CX Passport too Then, head over to cxpassport.com website for show notes and resources that can help you create tangible business results by delivering great customer experience. Until next time, I’m Rick Denton and I believe the best meals are served outside and require a passport.